Most Americans Agree That Professional Lawn and Landscape Help Would Allow Them To Have Nicer Yards, Says New Study
Nine out of ten Americans prefer to live in a home surrounded by trees, grass and other living plants
“The surveys show that people like to have a nice lawn and landscape, but don’t have the time, expertise, or ability to do it themselves” says Jim O’Loughlin V.P Marketing All American Turf Beauty.
“Professional lawn landscaping providers like All American Turf Beauty have the training, knowledge, experience and equipment to get the results the customer’s desire.”
“People would rather enjoy their leisure time with family and leave the work to us” says Jason King, branch manager All American Turf Beauty.
“Our work is guaranteed so the customer gets the results they want for the cost they agreed to. Our personalized service really makes the whole process easy for the customers.”
Even in the age of the smartphone and T.V. show binge watching, the love affair with the American yard is not over. According to an online survey commissioned by the National Association of Landscape Professionals and conducted by Harris Poll in May 2015, Americans think it is important to have a yard, keep it looking well-maintained, and live in an area with nice landscaping.
Homeowners want help with their landscaping
A large majority of Americans (67%) agree that professional landscape help would allow them to have a nicer yard. Nine in ten (90%) prefer to live in a home surrounded by trees, grass and other living plants and almost half (47%) wish they could hire a landscape professional to help them.
“Our members dedicate their lives to helping homeowners keep their yards and outdoor spaces healthy and inviting,” said National Association of Lawn and Landscape Professionals CEO, Sabeena Hickman, CAE, CMP.
“The survey results show how deeply Americans value their yards and value professional help to maintain it.”
The study, conducted among 2,034 U.S. adults (ages 18+), finds that three quarters of Americans (75%) feel that it is important to spend time outside in their yards. Despite the perception that the younger generation is only focused on a high-tech lifestyle, nearly three quarters (74%) of Millennials (18–34 year olds) think spending time outside in their yards is important.
How do people feel about their yards and neighborhood landscaping?
80% of Americans think having a yard is important and 90% of those with a yard think it is important that it is also well-maintained.
Americans also want to live in an area where they can see or walk to nice landscaping (91%), and they think it is important (71%) that their neighbors have well-maintained yards.
They also agree (84%) that the quality of a home’s landscaping would affect their decision about whether or not to buy a home, and while women are more likely than men to say having their yard well-maintained is very important (50% vs. 45%), men are more likely than women to claim that they possess the knowledge and skill necessary to keep their lawn and plants healthy and looking good (75% vs. 67%, respectively).
Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of NALP from May 4–6, 2015 among 2,034 adults ages 18 and older.
Guarantee of Satisfaction
Our services are guaranteed!
If you are not completely satisfied with an All American Turf Beauty application to your lawn, we will re-apply the application at no additional cost and continue the regular lawn treatment program. Alternately, we will fully refund your cost for the application and cancel any further obligation on your part.
To qualify for the guarantee, you must call All American Turf Beauty within 30 days of application.
Our goal at All American Turf Beauty, Inc. is a simple one:
To provide you with the highest quality products and methods available.
We offer every kind of service that it takes to develop and maintain a beautiful lawn in Iowa based on the climate, soil types, and the varieties of grass that are commonly grown here.
One of the keys to the success of the program is that we provide treatment to lawns approximately every 8 weeks throughout the growing season. This ensures that the grass has fertilizer (food) available throughout the growing season. Dandelions and other Broadleaf weeds are controlled as they germinate thus enabling a weed free lawn, and our Turf Specialist is at the property four to six times per season to address problems as and when they arise.
Another key to our service is our people. The most important person to you in our company is the Turf Specialist assigned to treat your lawn.
We are proud to say that our Turf Specialists are the best trained and most experienced in the lawn care industry.
When you become a customer at All American Turf Beauty, a Turf Specialist is assigned to your account. You will have the same person treating your lawn each time. It is their responsibility to service your lawn, make sure it is receiving the correct applications as scheduled, and to provide you with the best personalized service possible. Their jobs depend on it.
We have several programs to choose from. Your Turf Specialist will recommend the best program that fits the needs of your lawn and your budget.
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All American Turf Beauty provides complete services ranging from lawn care to Christmas lighting. We are dedicated to making your yard and home look its best. Let us do the work, so you can enjoy your home and the things that matter the most to you.
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Van Meter, IA
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