Celebrating 40 Years of Service

March 7, 2016

In 1976 All American Turf Beauty was the first company in Iowa to offer programmed lawn care. The company founders literally invented and developed the industry in Iowa. Get a beautiful weed-free lawn with our professional lawn care services!

first company in Iowa to offer programmed lawn care

Our company is celebrating a very important birthday this year – 40 years of continuous service to our customers. This milestone has been accomplished through the efforts of our dedicated staff and personnel in providing outstanding customer service and results to our valuable customers.


As the President of All American Turf Beauty, I have had the pleasure of seeing our company grow from the very start. My father, Daryle, founded the company way back in 1976. As a young boy, I witnessed the struggles of an entrepreneur starting a new business and trying to stay in business.

Through the years, All American Turf Beauty has grown into a business that offers many excellent programs and services to our customer base. We always took a result oriented approach. Many of these services were launched after service inquiries from our customers. The transition of services and how we provide the services has always been focused with a commitment to providing our customers with the best programs and the best results in our industry.

I am proud to say that our commitment to providing you – our customers – with the best results has been the solid bedrock on which our company was founded. My father has always told me that the key to success in any business was providing a product/service that the public wanted, providing excellent customer service, and having your service priced at a reasonable price. Our goal has been to provide these three components all together to our customers, which has served us well.

I want to personally thank all of our customers for all the support that they have given our company over the years. I also want to thank our dedicated employees who continue to provide excellent service and results for our customers. 40 years in business is quite an achievement.

Guarantee of Satisfaction

Our services are guaranteed!

If you are not completely satisfied with an All American Turf Beauty application to your lawn, we will re-apply the application at no additional cost and continue the regular lawn treatment program. Alternately, we will fully refund your cost for the application and cancel any further obligation on your part.

To qualify for the guarantee, you must call All American Turf Beauty within 30 days of application.

Our goal at All American Turf Beauty, Inc. is a simple one:

To provide you with the highest quality products and methods available.

We offer every kind of service that it takes to develop and maintain a beautiful lawn in Iowa based on the climate, soil types, and the varieties of grass that are commonly grown here.

One of the keys to the success of the program is that we provide treatment to lawns approximately every 8 weeks throughout the growing season. This ensures that the grass has fertilizer (food) available throughout the growing season. Dandelions and other Broadleaf weeds are controlled as they germinate thus enabling a weed free lawn, and our Turf Specialist is at the property four to six times per season to address problems as and when they arise.

Another key to our service is our people. The most important person to you in our company is the Turf Specialist assigned to treat your lawn.

We are proud to say that our Turf Specialists are the best trained and most experienced in the lawn care industry.

When you become a customer at All American Turf Beauty, a Turf Specialist is assigned to your account. You will have the same person treating your lawn each time. It is their responsibility to service your lawn, make sure it is receiving the correct applications as scheduled, and to provide you with the best personalized service possible. Their jobs depend on it.

We have several programs to choose from. Your Turf Specialist will recommend the best program that fits the needs of your lawn and your budget.


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All American Turf Beauty provides complete services ranging from lawn care to Christmas lighting. We are dedicated to making your yard and home look its best. Let us do the work, so you can enjoy your home and the things that matter the most to you.

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