Permalites 365: The future of holiday lighting is here with All American Turf Beauty leading the way

May 26, 2023

In 1976 All American Turf Beauty was the first company in Iowa to offer programmed lawn care. The company founders literally invented and developed the industry in Iowa. Get a beautiful weed-free lawn with our professional lawn care services!

About All American Turf Beauty & Permalites 365  

permalites 365 commercial building

Permalites 365 is a custom permanent holiday lighting system developed by the renowned Décor Group, known as the industry leader of holiday lighting and decorating. In 1995, All American Turf Beauty partnered with The Décor Group to bring cutting edge lighting and decorating services to Iowa. Current product lines include NiteTime Décor Landscape Lighting, Christmas Décor holiday lighting, and Permalites 365 permanent holiday lighting.  

Permalites 365 was added to the product mix of All American Turf Beauty in 2016. Permalites 365 lighting systems come with an industry-leading warranty. All American Turf Beauty has been servicing our supporting lighting systems for decades.  

The Permalites 365 Advantage  

permalites 365 residential building

We pair our patented composite channel with a custom Shark Tank invested controller system to replicate the traditional holiday lighting we’ve all come to love over the decades. We design our entire system from scratch, and All American Turf Beauty and The Décor Group provide reliable warranty and support that you can count on. 

With Permalites 365 we can give you the “Clark W. Griswold” C9 bulb that looks year-round at night while your system is nearly invisible during the daytime hours. Permalites 365 systems run off the Décor Smart app via your personal cell phone. It’s a patented Bluetooth app with no internet connection required.  

History of Holiday Lighting  

permalites 365 christmas light picture

All American Turf Beauty launched our turn-key holiday decorating service back in 1995. For the first time in Iowa clients could hire a professional decorating service with specialized training to create awe-inspiring light designs and displays for residential homes and businesses during the holiday season.  

From C9 roofline lights to large lit holiday wreaths, to pre-decorated Christmas trees, All American Turf Beauty has been your premiere decorating service in Iowa for over 28 years.  

In 2016 everything changed with the release of our first-generation permanent holiday lighting system. Over the years the functionality of the controller has evolved to give each client complete control over the lighting system. We can now pair multiple controllers together and even incorporate our landscape lighting into color-changing proposals to light the night and increase the fun after dark.   


Decor smart App Permalites 365


In 2023, a Permalites 365 permanent holiday lighting system is the ultimate solution for your year-round holiday decorating needs. With our Décor Smart app your family will be ready to celebrate holidays and events 365 days a year. You’ll always be ready for the next birthday party, holiday, championship, or celebration.  

Whatever the season. Whatever the reason. Permalites 365 is here to brighten and enliven your evenings with family and friends.  

For more information you’re personally invited to submit a request for free information on our website or call our office at 515-279-4008 

Guarantee of Satisfaction

Our services are guaranteed!

If you are not completely satisfied with an All American Turf Beauty application to your lawn, we will re-apply the application at no additional cost and continue the regular lawn treatment program. Alternately, we will fully refund your cost for the application and cancel any further obligation on your part.

To qualify for the guarantee, you must call All American Turf Beauty within 30 days of application.

Our goal at All American Turf Beauty, Inc. is a simple one:

To provide you with the highest quality products and methods available.

We offer every kind of service that it takes to develop and maintain a beautiful lawn in Iowa based on the climate, soil types, and the varieties of grass that are commonly grown here.

One of the keys to the success of the program is that we provide treatment to lawns approximately every 8 weeks throughout the growing season. This ensures that the grass has fertilizer (food) available throughout the growing season. Dandelions and other Broadleaf weeds are controlled as they germinate thus enabling a weed free lawn, and our Turf Specialist is at the property four to six times per season to address problems as and when they arise.

Another key to our service is our people. The most important person to you in our company is the Turf Specialist assigned to treat your lawn.

We are proud to say that our Turf Specialists are the best trained and most experienced in the lawn care industry.

When you become a customer at All American Turf Beauty, a Turf Specialist is assigned to your account. You will have the same person treating your lawn each time. It is their responsibility to service your lawn, make sure it is receiving the correct applications as scheduled, and to provide you with the best personalized service possible. Their jobs depend on it.

We have several programs to choose from. Your Turf Specialist will recommend the best program that fits the needs of your lawn and your budget.


Licensed, Certified, and Insured!

Get the Best Lawn Care & Holiday Lightning Services in Iowa

All American Turf Beauty provides complete services ranging from lawn care to Christmas lighting. We are dedicated to making your yard and home look its best. Let us do the work, so you can enjoy your home and the things that matter the most to you.

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